Eyewear Boutique and Optometrist


Challenge

An eyewear boutique and optometry practice in New York City wanted to increase exam appointments and reduce no-shows. At the time, their website was not mobile-friendly, their website was practically invisible to search engines, and they were using a closed proprietary system for their POS and patient management.

One of the restrictions placed on whatever solution I designed was that they would continue using the closed proprietary system.

Solution

I worked closely with the owners to devise a four-pronged solution:

  • Rebranding the company and rebuilt their website on Squarespace to better convey their brand and brand experience.

  • Implementing Acuity Scheduling for them, a HIPAA-compliant solution, customizing it to their needs, and monitoring its efficacy.

  • Introducing them to an expert SEO/SEM partner agency to monitor and increase their online visibility and to manage their monthly advertising spend.

  • Creating a comprehensive Google Sheet spreadsheet to identify trends and patterns, to help make better staffing, marketing and forecasting decisions.

Results

We increased online exam bookings more than 10x, increased first page search engine visibility, and generally streamlined the entire business workflow, and increased revenue year over year.